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Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist.
In this guide, we’ll share 164 best email subject line examples that will boost your email open rates.
Here are some great email subject line ideas for hitting your subscriber’s “greed” button…Another common trait among all humans is sloth, or the tendency to avoid work.
Even people who aren’t inclined to be lazy would prefer a silver bullet over the long and hard route.
You can give subscribers an easier way to achieve their goals by offering a shortcut, or a useful resource that saves a lot of time and energy.
(These useful emails are perfect for lead nurturing too!
You can use this fear in your subject lines by adding an element of scarcity (limited availability) or urgency (limited time).
In fact, subject lines that include words that imply time sensitivity–like “urgent”, “breaking”, “important” or “alert”–are proven to increase email open rates.
Feel free to use the table of contents below to jump to a particular section…Ready to get started? Did you know that 47% of email recipients open email based on the subject line alone?Here are some great examples of clever email subject lines that leverage vanity…You may not think of yourself as a “greedy” person, but it can be really tough to pass up a great deal… That’s why sales, discounts and special offers work really well in your subject lines.However, be careful about offering really huge discounts– the higher the percentage, the less reliable effect it has on your open rates (perhaps because consumers don’t believe large discounts are real).People love to be liked, accepted and even revered by others… That’s why some of the most clever subject lines use vanity to get you to open the email.To do this, you can either promise something that makes the subscriber look better to their peers, or invoke the fear of being shamed.