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Perhaps they’d make an exception for a breakout like Coffee Meets Bagel (I’m an advisor) or Tinder, but in the main, it’s an uphill battle for dating apps to attract interest.Here’s some data on the few dating cos that have raised.Here are the reasons usually given for why investors don’t do dating: Let’s break it down.Built-in churn Churn sucks, and the better your dating product works, the more your customers will churn*.

I’ve been listening to the excellent Season 2 of the podcast Startup, which gives an inside look at YCombinator startup The Dating Ring (NYT coverage here). They talk about many important topics, but I had some specific comments on fundraising for dating products.In order to make the ROI work, you have to calculate your customer acquisition cost (CAC) versus your lifetime value (LTV) and make sure you are making enough money to support both the marketing as well as operations.In Saa S, you’d try to get a 3X ratio for CAC: LTV but that’s building in some profit for the company – a dating startup might be able to run it closer to the metal to get their initial growth.Another way to say this is the dating has “intent” the same way that shopping might, especially when you are talking about a paid subscription service.This limits the market size as well as restricting the types of marketing channels you can use to read those consumers.

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